DeleteMe, Incogni, and RemoveMe are three of the most popular data removal services, each with different pricing, monitoring, and support models. If you’re comparing DeleteMe vs Incogni or evaluating other options, this comparison breaks down what actually matters for long-term protection.
What Data Removal Services Do
All three services — DeleteMe, Incogni, and RemoveMe — scan data broker sites, submit opt-out requests on your behalf, and monitor for reappearances. All three cover the major people search sites and data brokers where most consumers’ data appears: the sites that generate the most real-world exposure. A Consumer Reports investigation found that only 35% of personal data stayed removed after four months, underscoring why continuous monitoring matters more than one-time removal. The differences that matter day-to-day are pricing flexibility, removal speed, monitoring approach, and the support you get when something goes wrong. Learn how data broker removal services work →
DeleteMe
DeleteMe, operated by Abine, has been in the data removal space since 2010, making it the longest-running service in this comparison. The service provides detailed privacy reports showing exactly which sites had your data and what was removed. Plans are available for individuals and families. DeleteMe submits removal requests and rescans on a recurring schedule to catch re-listings. Pricing starts at approximately $10.75/month when billed annually ($129/year).
Incogni
Incogni, developed by Surfshark (the VPN provider), covers both public people search sites and private data broker databases. Incogni’s automated system handles opt-outs continuously and provides a dashboard showing real-time removal status. Its data removal practices have been independently assessed by Deloitte. Pricing starts at approximately $8/month with an annual plan. Custom removals from sites outside its standard list are available on higher-tier plans.
RemoveMe
RemoveMe, operated by RealDefense (the parent company of iolo), scans 115+ of the highest-traffic data broker and people search sites: the sites where consumer data is most commonly found, most frequently accessed, and most likely to cause real-world harm. The service handles automated opt-outs, provides continuous monitoring, and delivers real-time reporting on your privacy status. RemoveMe begins removing information within 48 hours of enrollment, with 70% of sites completing removal within the first 30 days. Pricing starts at $10/month billed quarterly, with no annual commitment required. Phone support and a 30-day money-back guarantee are included.
Comparison Table
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| Incogni | RemoveMe |
Sites covered | 750+ | 180+ | 115+ (highest-traffic sites) |
Monitoring | Scheduled scans (quarterly cycle) | Continuous | Continuous |
Removal speed | Report in 7 days | Begins within hours | Begins within 48 hours; 70% complete in 30 days |
Reporting | Detailed privacy reports | Real-time dashboard | Real-time dashboard |
Pricing | ~$10.75/mo (annual) | ~$8/mo (annual) | $10/mo (quarterly) |
Commitment | Annual | Annual | Quarterly (no annual lock-in) |
Money-back guarantee | No | 30-day | 30-day |
Phone support | No | No | Yes |
Family plans | Yes (2-person) | Limited | Yes |
Independent audit | Not published | Deloitte-assessed | Not published |
How to Choose
If you’re evaluating “sites covered”: Raw site counts vary widely because services define coverage differently. Many of DeleteMe’s 750+ sites include low-traffic duplicates, regional variations, and sites that share databases, meaning a single opt-out often clears multiple entries. What matters isn’t how many sites a service lists, but whether it covers the sites where your data actually appears and gets found. All three services cover the major people search sites and data brokers responsible for the vast majority of real-world exposure.
When comparing DeleteMe vs Incogni vs RemoveMe, the right choice depends on what you prioritize:
If track record matters most: DeleteMe has been operating since 2010, the longest tenure in the space. Its detailed privacy reports give you clear visibility into exactly what was found and removed.
If price is your top priority: Incogni offers the lowest annual rate, strong coverage including private data broker databases that some services miss, and a Deloitte-assessed removal process.
If flexibility and support matter: RemoveMe is the only service here offering phone support, quarterly billing with no annual lock-in, and a money-back guarantee. You can try it for a quarter, see your results, and decide whether to continue, with zero risk.
All three are a significant improvement over manual removal, which most consumers abandon before completing. The real question isn’t which service is “best”, it’s whether you want continuous protection or none at all.
For hands-on context on what manual removal looks like, see our opt-out guides for TruthFinder and Spokeo.
[Start a free RemoveMe scan to see where you’re exposed →]
FAQ
Is DeleteMe worth it? DeleteMe has the longest track record in the data removal space (since 2010), and its detailed privacy reports give you clear visibility into results. Whether it’s worth it depends on whether you value that history and reporting depth over pricing flexibility.
Is Incogni legitimate? Yes. Incogni is developed by Surfshark, a well-established VPN provider, and its data removal practices have been independently assessed by Deloitte. It covers both public people search sites and private data broker databases.
Which data removal service is best for trying risk-free? RemoveMe is the only service in this comparison offering quarterly billing with no annual lock-in and a 30-day money-back guarantee. That combination lets you evaluate real results before making a longer commitment.
→ Best Data Broker Removal Services
→ How to Remove Your Information from the Internet